Privacy Policy

1. Introduction

At Dendra Systems Limited (hereinafter referred to as "Dendra"), the protection of your personal information is our top priority. This document informs you about how we process your personal data when you use our website and products, as well as your rights regarding that data.

2. Information and Contact Details of the Controller

The Controller is:
Dendra Systems Limited
Registered Office: Camburgh House, 27 New Dover Road, Canterbury CT1 3DN, United Kingdom.

3. Data Protection Notice

We comply with relevant data protection laws and wish to provide you with comprehensive information regarding the handling of your data.

4. Data Collection When Visiting Our Website

When you visit our website and interact with our products, we collect personal data, including data collected during the ordering process as well as through your website and social media interactions.

5. Cookie and Tracking Technologies Policy

Privacy Overview
Our website uses cookies to ensure that we provide you with the best user experience possible. Cookie information is stored in your browser, allowing us to perform functions such as recognizing you when you return to our site and helping our team understand which sections of the website you find most interesting and useful.

For more information, please refer to our Cookie Policy.

Types of Cookies We Use

Essential Cookies: Necessary for the website to function.
Performance Cookies: Allow us to count visits and traffic sources.
Third-Party Cookies: We use Google Analytics to collect anonymous information such as the number of visitors to the site and the most popular pages. Keeping this cookie enabled helps us to improve our website.

Managing Cookie Preferences
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Consent to Cookie Use
By using our website, you consent to the use of cookies in accordance with this policy. If you do not agree to the use of cookies, please adjust your browser settings or refrain from using our website.

6. Use of Social Media

We maintain company pages on various social media platforms to inform our audience about our services and communicate with you. Links to these platforms do not transmit data unless clicked.

The purposes of these channels include:

Providing information about our company and products.
Conducting statistical evaluations for business analysis and service improvement.
Engaging in communication with customers and prospects.

Legal Basis: Our legitimate interest in communicating with customers and improving our services.

For details regarding data handling on each platform (e.g., Facebook, Twitter, LinkedIn), please refer to their respective privacy policies linked above.

7. Video Content

We embed videos from platforms like YouTube and Vimeo on our site. By interacting with these videos, certain personal data may be transmitted. We enable "extended data protection mode" for YouTube videos to enhance your privacy.

Legal Basis: Your consent regarding cookie usage.

8. Marketing and HubSpot Services

We utilize HubSpot for marketing activities:

Email Marketing: Requires user consent for newsletters and mailings. Consent can be revoked at any time.
Reporting and Contact Management: Cookies facilitate user analytics and segmentation, enhancing customer engagement.

Details regarding data transfers to third countries and HubSpot's data protection can be found in their privacy policies.

9. Order Processing

When you order our products, we collect necessary personal data:

Address
Name
Email
Telephone number
Company details
Payment information

Legal Basis: Required for contract execution.

Storage Period: Data is stored for ten years to comply with legal retention obligations.

10. Chat Function

If you use our chat function, cookies may be placed for technical execution and quality assurance purposes, retaining chat history for 90 days.

Legal Basis: Fulfillment of contract.

11. Customer Communication

We will periodically send you product information and offers via email. You can revoke your consent for such communications at any time.

Legal Basis: Your consent for communication.

12. Business Intelligence

We process data for business analytics and improvement purposes while ensuring privacy and security.

Legal Basis: Consent or compliance with a contract as applicable.

13. Data Transfers to Third Countries

Some data may be transferred to service providers in countries outside the EU, such as the USA, with appropriate safeguards in place.

14. Data Retention Periods

Your personal data will be retained only for as long as necessary to fulfill the purposes outlined in this policy. Thereafter, data will be deleted in compliance with legal obligations and our internal policies. Specific retention periods are detailed throughout this policy where applicable.

15. Your Rights as a Data Subject

You have rights under data protection laws, including:

Right of Access: To obtain information about the categories of data stored, the purpose of processing, the recipients of the data, the planned storage period, and your rights regarding data protection.
Right to Rectification: To correct inaccurate or incomplete personal data.
Right to Erasure: To request that we delete your personal data, subject to certain exceptions.
Right to Restriction of Processing: To request the restriction of processing your data under specific circumstances.
Right to Data Portability: To receive a copy of your personal data in a structured, commonly used, and machine-readable format.
Right to Object: To object to the processing of personal data based on legitimate interests or for direct marketing purposes.
Right to Withdraw: To withdraw your consent to future processing at any time.

Requests to exercise any of these rights can be directed to us at the contact details provided in Section 2.

16. Contact Information

If you have any questions or would like to exercise your rights regarding your personal data, please contact us:

Email: business@dendra.io
Address: Camburgh House, 27 New Dover Road, Canterbury CT1 3DN, United Kingdom.

17. Governing Law

This User Agreement and Privacy Policy shall be governed by and construed in accordance with the laws of the United Kingdom. Any disputes arising out of or in connection with this policy shall be subject to the exclusive jurisdiction of the courts in the United Kingdom.

18. Changes to This Document

We may update this User Agreement and Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. Any updates will be effective immediately upon posting the revised policy on our website. We encourage you to review this document periodically for the latest information on our privacy practices.