Privacy Policy

In the following, we will inform you about how your personal data is processed when you use our website and products and what rights you have in this regard.

Data protection notice

For Dendra Systems (hereinafter Dendra), the protection of your personal information has top priority. Of course, we comply with the relevant data protection laws and would like to inform you comprehensively about the handling of your data with the following data protection information.


  1. information and contact details of the Controller

The Controller is:

Dendra Systems Limited (the Company) whose registered office is at Camburgh House, 27 New Dover Road, Canterbury CT1 3DN


  1. visit our website

When you visit our websites, we also collect personal data. On the one hand, this concerns data that we collect as soon as you order something from us, but also such data that is collected when you view our websites or our profiles in social media. We explain the details in the following.


2.1 Cookies and their use – my choice

We use cookies to design our websites optimally for you, to improve our products for you as well as to show you interest-based advertising together with third-party providers.

2.2 Use of socialmedia

In order to optimally design our company presence, we maintain company pages in various social media. There, we want to inform our interested parties about our services and also communicate with you via these channels. The links to social media platforms are integrated in such a way that data is not directly transmitted to the social media operator. The integration on our websites takes place via direct links. A data transmission only takes place if you have clicked on the link.

These channels are used for the following purposes:

  • Provision of information about our company and our products
  • Statistical evaluations for business analysis and further development of services and products, as well as for the improvement of business processes
  • Communication with customers and interested parties.

Legal basis

The legal basis for this processing of your personal data is our legitimate interest in communicating with our prospects and customers, as well as the analysis and further development of services and products, and the improvement of business processes. Direct customer contact also takes place via our social media support, whereby the processing is based on our contractual relationship or the pre-contractual measures with interested parties.

Further information on the social media platforms:

Facebook and Instagram: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

We are jointly responsible with Facebook for the processing of Insights data on the Facebook fan page. The corresponding agreement pursuant to Art. 26 GDPR can be found here: For more information on Page Insights, please visit

The general use of Facebook, is your own responsibility. You can find Facebook’s privacy policy directly on our Facebook fan page.

You can edit your wishes for personalized advertising by Facebook at any time in their settings on Facebook and contradict.

Twitter: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

For information on the data collected by Twitter, purposes and all other privacy information, please refer to the Twitter privacy policy (

You can find an opt-out option at:

YouTube: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

For more information on data protection and personal data collected by Google/YouTube during integration, please see the following privacy policy:

An opt-out is also possible:

LinkedIn: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
We also maintain a company profile on the LinkedIn networking platform.

If you are a member there, LinkedIn can assign the call of the content and functions on our profile to your user profile there. For more information, please refer to the privacy information of LinkedIn Ireland at:

2.3 Video content

2.3.1 Youtube and Vimeo

We embed videos on our website. The content of these videos is stored directly on the platforms and embedded on our site. If you call up such a video, the IP address, technical information such as browser, operating system and basic device information as well as the website you visited are communicated. In addition, we have embedded the Youtube videos in a data protection-friendly manner in “extended data protection mode”.

Personal data is only transmitted when you call up a video. Only then is a server connection to Youtube and Vimeo established and a corresponding cookie set, which is used to save your settings. When you call up the videos, you leave our area and enter the external platforms of Youtube and Vimeo, which are beyond our control.

Before you call up a video, you will be informed about it again. If you have an account with the provider of the video service, they may be able to identify you. You can avoid this by logging out of your account before playing a video.

Legal basis

The legal basis for the activation of these videos is your consent, which is related to your consent to a cookie use

Provider of the YouTube platform
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Further information on data protection at Google/YouTube can be found here: A general advertising opt-out is possible here:

Provider of the Vimeo platform
Vimeo, LLC, 555 West 18th Street, New York, NY 10011, USA. Further information on data protection at Vimeo can be found here:


2.5 HubSpot

We use the service of HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing. The following data as well as the content of our website is stored on HubSpot’s servers.

  1. a) Email marketing:HubSpot is used for our email marketing, among other things. Our website visitors can subscribe to topic-related newsletters and mailings as well as download certain documents (e.g. whitepapers). This requires, for example, the provision of the name and e-mail address. We use this data to contact visitors to our website.

The legal basis for this is your consent.

You can revoke your consent to receive newsletters, mailings or downloads at any time via a link at the end of each e-mail or by sending a message to revoke. Your contact details will be deleted immediately by your revocation.

  1. b) Reporting and contact managementIn addition to email marketing, we use HubSpot for reporting (e.g. traffic sources, accesses) and contact management purposes (user segmentation and CRM). This involves the use of cookies that are stored on your computer, which enable an analysis of your use of the website by us. This information is analyzed on our behalf by HubSpot to generate reports about visits to our pages. This enables us to determine which services from our company are of interest to you. This enables us to constantly improve our products and make our offers more customer-oriented.

If you have signed up for our registration service (see “Email marketing”), we can also use HubSpot to link a user’s visits to our website with personal details (name, email address) so that you are informed individually and in a targeted manner about preferred topics.

The legal basis for the processing is your consent via the cookie banner.

If a collection by HubSpot is generally not desired, the storage of cookies can be prevented at any time by appropriate browser settings.

c) Notes on HubSpot/data transfer to third countries

HubSpot is a software company from the USA (25 First Street, Cambridge, MA 02141 USA) with a branch in Ireland (2nd Floor 30 North Wall Quay, Dublin 1, Ireland) and Germany (Koppenstraße 93, 10234 Berlin). Within the scope of processing via HubSpot, data may be transferred to the USA. In addition to the order processing agreement, standard contractual clauses as well as other appropriate guarantees have been agreed upon to ensure the security of a data transfer.

For more information about HubSpot’s data protection, please refer to the Terms of Use and Privacy Policy at or

  1. order and order processing

3.1 Contract data

When ordering one of our products, we ask you to provide us with your personal data, which we need for the conclusion of the contract. This contract data will be stored by us for the duration of the contractual relationship, as we need it for the fulfillment of the contract. If you terminate your contract, we will store your contract data longer if there are objections and claims whose clarification is still pending. In addition, we also store your data longer if there are legal retention obligations. In this case, the processing of the data is restricted to compliance with the statutory retention periods and the data is no longer processed for any purposes beyond this.

You can make changes to this data yourself at any time via our protected customer login. Information on the creation of your personal access data will be sent to you after your order has been checked, usually by e-mail and in exceptional cases by post.

Type of data

  • -Address
  • -First and last name
  • -E-mail address
  • -telephone number
  • -Company name (in case of trade)
  • -address
  • -Product contracts and usage
  • -contract data
  • -Payment data
  • -Tax number


Legal basis

We need your data for contract initiation and execution.

Storage period

In the case of contractual data, processing is restricted after termination of the contract, and deleted after expiry of the 10-year retention period.

3.2 Chat

If you use the chat function on our websites, various cookies are placed by our chat provider. These are technically necessary for the execution of the chat. In some cases, these cookies are also used for analysis purposes.

In addition, we store the chat history for 90 days for quality purposes. By evaluating the stored chat histories, we have the opportunity to continuously improve our customer support and therefore base this processing on our legitimate interest. At the beginning of the chat, customers are informed of this storage and have the option to object to the storage there. Should you wish to object at a later point in time, you are welcome to send your objection at any time via to us at any time.

In addition, the chat history is stored if it turns into a sales conversation and leads to the conclusion of a contract. In this case, only the sales part of the conversation is stored for the duration of the contractual relationship. The quality part will continue to be deleted after 90 days. We need this data to document the conclusion of the contract.

Legal basis
Legal basis is therefore the fulfillment of the contract.

Storage period
Sales part of the conversation: In the case of contract data, processing is restricted after the end of the contract and deleted after the retention period of 10 years.
Quality part of the call: 90 days

Data recipient
Genesys Telecommunications Laboratories B.V., DD Naarden, Netherlands



  1. during the contractual relationship

4.1 Contract information and invoices

We require your personal data for the execution of the contract.
We need these in particular to enable the necessary communication for a regulated process, information transfer through process communication as well as the billing of the services. In addition, this data is also used for the management of the company and the further development of the products. We have a legitimate interest to analyze the data we collect in order to improve our products and services. We protect your privacy through a range of technical and organizational measures that are appropriate in this context and respect your choices about how we use your data.

Data stored and used

  • -Address
  • -First and last name
  • -Email address
  • -Phone number
  • -Company name (in case of trade)
  • -address
  • -Product contracts and usage
  • -contract data
  • -Payment data
  • -Tax number
  • -In case of authorization, the master data of the authorized representative


Legal basis

The legal basis for the processing is the contractual basis.

Storage period

We process your data until the termination of your contract. In addition, we store your contract data if there are objections and claims whose clarification is still pending. In addition, we also store your data for a longer period if there are statutory retention obligations. In this case, the processing of the data is limited to compliance with the statutory retention periods and the data is no longer processed for any purposes beyond this. The deletion of personal data takes place for a maximum of 10 years after the end of the calendar year following the termination of the contract.


4.2 Customer communication

Newsletter and product advertising

In order for you to take full advantage of all product benefits, we will send you useful and complementary product solutions by e-mail. In addition, we will inform you from time to time by telephone and e-mail about interesting new products. You can give us the legally required consent to contact you in each case when you place your order online or in the Control Center. If you no longer wish to receive such information, you can revoke your consent at any time in the Control Center or via revoke.

Legal basis

The legal basis for processing is your consent.

Storage period:

Your data will be deleted after fulfillment of the purpose or upon revocation of consent.

Advertising with our own similar goods and services

In addition, we regularly offer you offers of similar goods and services of our own by email. If you object to this processing, you will not incur any transmission costs according to the prime rates.

The legal basis for this processing is ou legitimate Interest. In this regard, we have a legitimate interest to use the e-mail address received from you in connection with the sale of our products for direct advertising for our own similar or identical products, unless you have objected to their use for this purpose.


4.7 Business Intelligence

Business Intelligence (BI) refers to the collection, analysis and presentation of data in electronic form for the purpose of helping executives, managers and other end users make better business decisions, as well as to meet legal reporting requirements and contractual obligations to customers. Dendra also uses BI processes for these purposes. In addition to anonymized aggregates, personal data is also processed.

Type of data:

  • Inventory data
  • Use data
  • traffic data


Storage period:

The storage period depends on the respective legal basis (see below):

  • Consent: Directly personal usage data processed based on consent is deleted after 6 months.
  • Compliance with contract: Data will be deleted after two years at the latest.
  • Fulfillment of legal obligations: The data will be deleted at the latest after expiry of the 10-year legal retention period.
  • Balancing of interests: The data will be deleted after two years at the latest.


Legal basis:

The legal bases for this processing are.

  • Consent; example: processing of directly personal usage data for product and sales management purposes.
  • Compliance with contract; example: filtering of customers with discontinued product with subsequent notification
  • Fulfillment of legal obligations; example: reporting obligations
  • Balancing of interests; example: product and sales management. Our interest is: Provision of information about our —company and our products; Statistical evaluations for business analysis and further development of services and products, and to improve business processes.


5. third country transfer

We sometimes use service providers in third countries. When using the services offered as well as products and services on our website, data transfers to third countries, such as the USA, may therefore occur in individual cases. In order to protect your data within the legally defined framework, we provide – insofar as the legal requirements for this exist – appropriate guarantees.

You can find more detailed information on the subject of third country transfers in the corresponding data protection notices described above for our individual services and products.


6. storage period

As far as possible, we have informed you about the exact storage period when using our respective services or products in the individual data protection notices mentioned above.

In principle, your personal data will be retained for the duration of the fulfillment of the aforementioned purposes and then deleted. For example, your data will be stored for the duration of a contract concluded with you regarding our services or products.

In the event of an objection or revocation of your consent, the data will be deleted under the conditions for objection/revocation stated in point 11.

In addition, we may be required by law to continue to store your data.


7. your rights as a data subject

To assert your rights, please use the contact details listed in section 1.

Right of access

You have the right to obtain information from us about the categories of data stored, the purpose of processing, the recipients of the data, the planned storage period and your rights regarding data protection. For personal data not collected directly from you, you have the right to be informed about the source of the data.

Right to rectification

If the personal data we process is inaccurate or incomplete, you have the right to have your data rectified.

Right to erasure

You have the right to request that we delete your personal data. In certain cases, however, your data cannot be deleted. For example, if your data is required for an active contract or for our accounting and statutory responsibilities.

Right to restriction of processing

You can request that we restrict the processing of your data in the following cases:

-You have disputed the accuracy of data and you want us to stop using it pending final verification

-The processing is unlawful, but you would prefer to restrict processing rather than have the data erased

-We no longer need and would otherwise delete the data, but you still need it for the assertion, exercise or defence of legal claims

-You have lodged an objection to the data processing, which is still under review

In the event of a restriction, we will ensure that the personal data cannot be further processed or changed by us. If processing has been restricted in accordance with the above conditions, the controller will inform you before lifting the restriction.

Right to data portability

You have the right to receive the personal data that you provided to us in a structured, commonly used and machine-readable format and, if necessary, to have it transferred to third parties. The right to data portability shall not apply to processing that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Right to object

You have the right to object at any time to the processing of personal data that we process on the basis of a “legitimate interest”; this also applies to profiling based on these provisions. We will then no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims. You can object to data processing for the purpose of direct advertising at any time without providing a reason. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes. To exercise your right to object, you must submit an objection to us, the data controller. In some cases you can do this directly online (e.g. in the case of cookies) or in the IONOS Control Panel (e.g. for advertising). You are also welcome to address your data protection concerns (e.g. your objection) directly to the responsible contact person at

Right to withdraw

You have the right to withdraw your consent to future processing (e.g. to be contacted for advertising purposes) at any time. Please send your notification of withdrawal to us at

If you are already a customer, you can also withdraw your consent yourself in the Control Panel.

You can withdraw your consent for cookie-based data processing at any time

If you would like to exercise any of the above rights, please write to us at and we will take care of your request immediately.

Personal data managed by you

Our customers use our services to host, transmit or process data on our hosting platforms, which may include personal data of their own customers. In this scenario, it is our customers who stipulate the process for collecting their customers’ data. Most importantly, we do not have knowledge of or view, share or collect this specific customer data. In accordance with our Privacy Notice, it is our customers who are responsible for managing the security of their customers’ data which they upload to our platforms. Customers are responsible for encrypting data that is uploaded to our network and ensuring access to our platforms are secure. Our relationship is with our customers directly and there is no agreement in place between us and our customers’ customers.


We merely process such data on your behalf, subject to our Terms and Conditions and you are responsible for any applicable legal requirements in respect of your content. Therefore, any video, image, or other content posted, uploaded or otherwise made available by you on your website, whether published or not, is not subject to our Privacy Notice.

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